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'Big Tech' is in a mad race to bring lab-grown meat to the masses

27 July 2020 7:38 PM
Tags:
Food production
Greenhouse gas emissions
The Money Show
Bruce Whitfield
Silicon Valley
Meat
book review
business book review
books
business books
book reviews
business book reviews
Lab-grown meat
Meat industry
climate crisis
climate change
Chase Purdy
Billion Dollar Burger
Billion Dollar Burger: Inside Big Tech's Race for the Future of Food
Josh Tetrick
sustainable food production

Can we transcend the slaughter? Chase Purdy on his book "Billion Dollar Burger: Inside Big Tech's Race for the Future of Food".

Every week The Money Show’s Bruce Whitfield asks a great business mind to review a trending business book.

© nevodka/123rf.com

This week Whitfield interviewed food journalist Chase Purdy about his new book, “Billion Dollar Burger: Inside Big Tech's Race for the Future of Food”.


Trending business book reviews:


The description on Amazon:

“Billion Dollar Burger: Inside Big Tech's Race for the Future of Food” by Chase Purdy is the riveting story of the entrepreneurs and renegades fighting to bring lab-grown meat to the world.

The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars.

Global animal agriculture is responsible for deforestation, soil erosion, and more emissions than air travel, paper mills, and coal mining combined.

It also, of course, depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells.

But a band of doctors, scientists, activists, and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfil a dream of creating meat without ever having to kill an animal.

In the laboratories of Silicon Valley companies, Dutch universities, and Israeli startups, visionaries are growing burgers and steaks from microscopic animal cells and inventing systems to do so at scale - allowing us to feed the world without slaughter and environmental devastation.

Drawing from exclusive and unprecedented access to the main players, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue, “Billion Dollar Burger” follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them.

The stakes are monumentally high: cell-cultured meat is the best hope for sustainable food production, a key to fighting climate change, a gold mine for the companies that make it happen, and an existential threat for the farmers and meatpackers that make our meat today.

Are we ready?

We are experiencing technical problems with audio. Listen to the interview below - as soon as we've sorted out the gremlins.


This article first appeared on CapeTalk : 'Big Tech' is in a mad race to bring lab-grown meat to the masses




27 July 2020 7:38 PM
Tags:
Food production
Greenhouse gas emissions
The Money Show
Bruce Whitfield
Silicon Valley
Meat
book review
business book review
books
business books
book reviews
business book reviews
Lab-grown meat
Meat industry
climate crisis
climate change
Chase Purdy
Billion Dollar Burger
Billion Dollar Burger: Inside Big Tech's Race for the Future of Food
Josh Tetrick
sustainable food production

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