Streaming issues? Report here
Bongani Bingwa 702 Gradient Bongani Bingwa 702 Gradient
Breakfast with Bongani Bingwa
06:00 - 09:00
volume_up
volume_mute

Up Next: The Clement Manyathela Show
See full line-up
Breakfast with Bongani Bingwa
06:00 - 09:00
Home
arrow_forward
Business
fiber_manual_record
Opinion
fiber_manual_record
Lifestyle

Why NetFlorist should be congratulated for bringing back whiny Harold

11 August 2020 8:14 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Andy Rice
branding
Netflorist
Harold
Bra Gift

Branding expert Andy Rice explains why NetFlorist's radio campaign is his advertising hero of the week.

Every week The Money Show's Bruce Whitfield asks branding and advertising expert Andy Rice to share the week’s advertising “heroes” or “zeros”.

This week, Rice homes in on NetFlorist's decision to bring back a character you either love or hate - whiny Harold, who'd been replaced by their new spokesperson, Bra Gift.

RELATED: Netflorist 'fires' Harold. Introduces new character called 'Bra Gift'

Rice says the return of Harold demonstrates courage on the part of NetFlorist.

Harold, the famous Harold's relationship hotline, was phased out two-two-and-a-half years ago and he was largely replaced by a new character created for the brand by the name of Gift (a little less outrageous and a little less camp)...

Andy Rice, Branding and advertising expert

... but what's happened now... Harold was reintroduced a little earlier this year around Valentine's Day... and it was done in such a way that if anybody asked they said 'well, it's quite straightforward - we found that the customer engagement figures... showed that the majority missed Harold'.

Andy Rice, Branding and advertising expert

Rice says it's often the marketing team themselves that tire of a creative property like Harold long before the customer actually does.

The NetFlorist team have clearly responded and said 'ok, we got it wrong. Let's bring Harold back in again', with Gift I suspect.

Andy Rice, Branding and advertising expert

Full marks to them for having the courage just to face the issue and say, we got it wrong.

Andy Rice, Branding and advertising expert

Here are some reminders of what Harold, Harold's mom, and Gift sound like:

The latest radio ad starring Harold features classic lockdown references - take a listen: (skip to 4:26)


11 August 2020 8:14 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Andy Rice
branding
Netflorist
Harold
Bra Gift

More from Business

car-agreementjpg

Wheels come off for YapYap clients (recall the 'new car for R699 a month' guy?)

23 September 2020 8:00 PM

The originator of the scheme is the man behind the 'Drive a new car for R699 a month' fiasco years back, warns Wendy Knowler.

Share this:
Read More arrow_forward

wedding-mask-couple-Covid-19-123rf

Planning a wedding? Remember booking a bigger space for less people, costs more

23 September 2020 7:42 PM

Level 1 rules helping but also hindering the wedding industry. Get cost-saving tips from Precious Thamaga (Precious the Planner).

Share this:
Read More arrow_forward

factory-production-manufacturejpg

SA economy: 'Manufacturing remains an engine of growth and must be prioritised'

23 September 2020 6:53 PM

The sector is at a tipping point. Arabile Gumede interviews Philippa Rodseth from industry body, the Manufacturing Circle.

Share this:
Read More arrow_forward

BMW logo 123rf 123rfbusiness logo

[WATCH] Mzansi is loving BMW’s tribute to ‘igusheshe’ – the iconic BMW 325i

23 September 2020 9:26 AM

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Share this:
Read More arrow_forward

bmw-adpng

BMW pays tribute to SA fave 'Gusheshe' (325is) with limited edition 3 series

22 September 2020 8:19 PM

BMW releases an 'ode' to an iconic earlier model. The ad reflects local culture, says Sizakele Marutlulle (Marutlulle and Co).

Share this:
Read More arrow_forward

Pouring red wine from bottle into glass with wooden wine casks winemaking 123rf

Leading liquor distributor DGB (Boschendal, Douglas Green) sells majority stake

22 September 2020 7:29 PM

Capitalworks and former DGB CEO Tim Hutchinson acquire majority shareholding. Hutchinson gives details on The Money Show.

Share this:
Read More arrow_forward

Corruption money bribes 123rf

More whistleblowers report corruption during pandemic, police top the list

22 September 2020 6:43 PM

Corruption Watch has released its 2020 report on corruption trends. Arabile Gumede interviews CW's Kavisha Pillay.

Share this:
Read More arrow_forward

1500x1500-thumbnailjpg

Using data to understand the customer of the future

22 September 2020 3:54 PM

2020 has forcefully disrupted many consumers, and left traditional consumer-facing businesses having to re-assess and re-configure.

Share this:
Read More arrow_forward

Happy smiling boys poor poverty child 123rf 123rfbusiness

'I grew up poor, but never realised it'

21 September 2020 8:15 PM

Bruce Whitfield interviews Ciko Thomas (Nedbank) about his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

2020-09-21MyKreepy Krauly teacher

My Kreepy Teacher: How Kreepy Krauly's parody of My Octopus Teacher went viral

21 September 2020 7:24 PM

Bruce Whitfield interviews the brains behind the hysterical parody of the smash-hit Netflix documentary “My Octopus Teacher”.

Share this:
Read More arrow_forward

More from Opinion

bmw-adpng

BMW pays tribute to SA fave 'Gusheshe' (325is) with limited edition 3 series

22 September 2020 8:19 PM

BMW releases an 'ode' to an iconic earlier model. The ad reflects local culture, says Sizakele Marutlulle (Marutlulle and Co).

Share this:
Read More arrow_forward

2020-09-21MyKreepy Krauly teacher

My Kreepy Teacher: How Kreepy Krauly's parody of My Octopus Teacher went viral

21 September 2020 7:24 PM

Bruce Whitfield interviews the brains behind the hysterical parody of the smash-hit Netflix documentary “My Octopus Teacher”.

Share this:
Read More arrow_forward

rands

Covid-19 resurgence in Europe smashes South African rand off its pedestal

21 September 2020 6:50 PM

The rand was just recently trading at a six-month high. Arabile Gumede interviews Bianca Botes (Peregrine Treasury Solutions).

Share this:
Read More arrow_forward

SAA

We’ll find the money (R10.5bn)! We won’t allow SAA to die – Public Enterprises

21 September 2020 6:23 PM

The "new" SAA needs more than R10 billion to take off. Arabile Gumede interviews Intellidex’s Peter Attard Montalto.

Share this:
Read More arrow_forward

absa-5jpg

Demand for commodities used in lowering carbon emissions will certainly increase

18 September 2020 12:06 PM

There’s an inevitability to it – these commodities (such as vanadium, if the tech improves) have a bright future ahead of them.

Share this:
Read More arrow_forward

gold-glittersjpg

Inflation is not dead. Gold will continue to glitter once fear subsides

17 September 2020 11:39 AM

There is just so much money-printing going on in the world right now, says Bevan Jones, CEO of African Source Markets.

Share this:
Read More arrow_forward

absa-3jpg

Resource firms and funders are increasingly transparent about carbon emissions

16 September 2020 3:38 PM

The Paris Agreement forces companies and lenders to be responsible and to consider the climate in their operations.

Share this:
Read More arrow_forward

red-cross-negativepng

On the money? It's a big no to generic financial services slogans from Andy Rice

15 September 2020 8:35 PM

Banks and insurers are all saying the same thing! Branding expert Andy Rice berates the sector on The Money Show.

Share this:
Read More arrow_forward

less-riskyjpg

It’s slowly but surely getting less risky to fund mining in Africa

15 September 2020 1:17 PM

Many countries on the Continent are increasingly providing investors with the stability and regulatory certainty they seek.

Share this:
Read More arrow_forward

Young man youth teenager teen boy credit card 123rf 123rfbusiness 123rflifestyle

I’ve never been interested in money - Cameron (11), son of Bruce Whitfield

15 September 2020 11:29 AM

"It's brilliant! The jokes are actually funny," says Cameron in his review of "Manage Your Money Like a Grownup".

Share this:
Read More arrow_forward

More from Lifestyle

wedding-mask-couple-Covid-19-123rf

Planning a wedding? Remember booking a bigger space for less people, costs more

23 September 2020 7:42 PM

Level 1 rules helping but also hindering the wedding industry. Get cost-saving tips from Precious Thamaga (Precious the Planner).

Share this:
Read More arrow_forward

Sakhile Dube

[WATCH] isiZulu tour guide teaching 'clicking sounds' in deep, mesmerising voice

23 September 2020 11:58 AM

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Share this:
Read More arrow_forward

BMW logo 123rf 123rfbusiness logo

[WATCH] Mzansi is loving BMW’s tribute to ‘igusheshe’ – the iconic BMW 325i

23 September 2020 9:26 AM

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Share this:
Read More arrow_forward

bmw-adpng

BMW pays tribute to SA fave 'Gusheshe' (325is) with limited edition 3 series

22 September 2020 8:19 PM

BMW releases an 'ode' to an iconic earlier model. The ad reflects local culture, says Sizakele Marutlulle (Marutlulle and Co).

Share this:
Read More arrow_forward

Happy smiling boys poor poverty child 123rf 123rfbusiness

'I grew up poor, but never realised it'

21 September 2020 8:15 PM

Bruce Whitfield interviews Ciko Thomas (Nedbank) about his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

tsitsijpg

Dangarembga shortlisted for Booker Prize: 'I like my writing to be relevant'

21 September 2020 4:52 PM

Author and activist Tsitsi Dangarembga says her writing does not come easily and that she likes her writing to be relevant.

Share this:
Read More arrow_forward

Stressed student during matric exams

Matric Roadmap: Take control of your exams

21 September 2020 8:00 AM

Matriculants, get ready for the forthcoming exam season and safeguard your future by attending the AAA Matric Revision Programme.

Share this:
Read More arrow_forward

itu-merafejpg

COVID-19 turns ballet dancer and choreographer into online fitness maestro

20 September 2020 4:18 PM

Ipeleng Merafe and friends from the US, UK, Israel, Reunion Island and other places collaborate and share their experiences.

Share this:
Read More arrow_forward

car motoring 123rf

'Don't overspend on a car purchase - smaller and cheaper equals better value!'

17 September 2020 9:12 PM

Low interest rates and plenty of deals on offer - personal finance guru Warren Ingram points out the pitfalls on The Money Show.

Share this:
Read More arrow_forward

Young man youth teenager teen boy credit card 123rf 123rfbusiness 123rflifestyle

I’ve never been interested in money - Cameron (11), son of Bruce Whitfield

15 September 2020 11:29 AM

"It's brilliant! The jokes are actually funny," says Cameron in his review of "Manage Your Money Like a Grownup".

Share this:
Read More arrow_forward