Streaming issues? Report here
Temp 702 logo 1000 x 1000 2020 Temp 702 logo 1000 x 1000 2020
Best of 702
00:00 - 04:00
volume_up
volume_mute

Up Next: Early Breakfast with Africa Melane
See full line-up
Best of 702
00:00 - 04:00
Home
arrow_forward
Business
fiber_manual_record
Lifestyle
fiber_manual_record
Opinion

Marmite applies classic 'love it or hate it' line to those early Christmas ads

11 November 2020 7:18 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Andy Rice
branding
heroes and zeros
marmite
payoff lines
brand heritage appeal
Christmas adverts

Marmite's latest campaign features a retching elf! The brand's courage earns it a hero rating from advertising expert Andy Rice.

"Spread love, not hate" is just one of Marmite's famous payoff lines.

Another is their rebranding as "Ma'amite" for Queen Elizabeth's diamond jubilee -"One either loves it, or one hates it".

Now Marmite's come up with another "polarising" idea and attached the brand to the love/hate people have for early Christmas adverts.

RELATED: You better sit down for this... the world is running out of Marmite

They've cheekily launched what is probably a spoof. They have this 'love it or hate it' theme expressed in the context of the Christmas ads...

Andy Rice, Branding and advertising expert

They've launched a limited edition golden Christmas jar for Marmite.

Andy Rice, Branding and advertising expert

They're aware that a lot of people can't stand their product, but they don't shy away from that.... they even have an image of elves packing stuff for Father Christmas. One elf has thrown himself headfirst into the Marmite pot because he loves it so much and another elf alongside being quietly sick in the corner!

Andy Rice, Branding and advertising expert

That's the kind of courage brands are lacking in the marketplace today, says Rice.

It earns Marmite his hero rating of the week.

Marmite has always been a brand that people either love or hate... From that basic truth about the product, the brand has endured over the years...

Andy Rice, Branding and advertising expert

For more from Rice, take a listen: (skip to 7:57 for Marmite discussion)




11 November 2020 7:18 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Andy Rice
branding
heroes and zeros
marmite
payoff lines
brand heritage appeal
Christmas adverts

More from Business

Vodacom to launch e-commerce 'super-app' in partnership with Alibaba

18 May 2021 9:02 PM

Vodacom is challenging the banks at their own game! exclaims Bruce Whitfield as he interviews Vodacom CEO Shameel Joosub.

Share this:
Read More arrow_forward

Brewing giant Heineken going after majority stake in Distell (Savanna, Amarula)

18 May 2021 7:52 PM

The Dutch brewer could be attracted specifically to Distell's cider component, speculates analyst Keith McLachlan.

Share this:
Read More arrow_forward

World’s largest refrigerated cargo ship in SA to transport record citrus exports

18 May 2021 7:13 PM

'A truly historic moment' - Citrus Growers Association's Justin Chadwick on how specialised reefer ships will boost the industry.

Share this:
Read More arrow_forward

Vodacom increases dividend as South Africans' hunger for data grows

18 May 2021 6:35 PM

The Money Show interviews Vodacom CEO Shameel Joosub about the Group's full-year results.

Share this:
Read More arrow_forward

I like to save. I don’t buy new cars – Rob Rose (Financial Mail)

17 May 2021 8:01 PM

Financial Mail Editor Rob Rose opens up about his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

Invest in precious metals such as gold – a guide for South Africans

17 May 2021 7:35 PM

Bruce Whitfield interviews Dr Zoltan Erdey, author of "Going for Gold: The South African's Guide to Investing in Precious Metals".

Share this:
Read More arrow_forward

Is 'localisation' a realistic economic policy for South Africa?

17 May 2021 7:25 PM

Can local businesses substitute 20% of their imports? Bruce Whitfield interviews Peter Attard Montalto of Intellidex.

Share this:
Read More arrow_forward

SA economy recovering faster than expected - 4% growth a possibility in 2021

17 May 2021 7:08 PM

The Money Show’s Bruce Whitfield interviews Patrice Rassou, Chief Investment Officer at Ashburton Investments.

Share this:
Read More arrow_forward

Redefine Properties reports 62.7% drop in headline earnings

17 May 2021 6:50 PM

The Money Show’s Bruce Whitfield interviews Redefine Properties CEO Andrew König.

Share this:
Read More arrow_forward

Chicken sales are not healthy, but comfortable - Chris Schutte, Astral Foods

17 May 2021 6:26 PM

The Money Show’s Bruce Whitfield interviews Chris Schutte, CEO at Astral Foods.

Share this:
Read More arrow_forward

More from Lifestyle

Vodacom to launch e-commerce 'super-app' in partnership with Alibaba

18 May 2021 9:02 PM

Vodacom is challenging the banks at their own game! exclaims Bruce Whitfield as he interviews Vodacom CEO Shameel Joosub.

Share this:
Read More arrow_forward

Women share sweet gestures left in unlikely place by their partners go viral

18 May 2021 9:49 AM

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Share this:
Read More arrow_forward

WATCH: Luxury car owner takes pictures of a delivery guy posing with the car

18 May 2021 9:33 AM

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Share this:
Read More arrow_forward

I like to save. I don’t buy new cars – Rob Rose (Financial Mail)

17 May 2021 8:01 PM

Financial Mail Editor Rob Rose opens up about his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

Invest in precious metals such as gold – a guide for South Africans

17 May 2021 7:35 PM

Bruce Whitfield interviews Dr Zoltan Erdey, author of "Going for Gold: The South African's Guide to Investing in Precious Metals".

Share this:
Read More arrow_forward

Bonang Matheba wants apology, R500k from podcaster over cocaine claims

17 May 2021 10:55 AM

Through the letter from attorneys Thompson Wilks, dated 16 May 2021, Matheba said Rea Gopane unlawfully and falsely accused her of introducing musician Kiernan 'AKA' Forbes to cocaine.

Share this:
Read More arrow_forward

Minister Kubayi-Ngubane's cook-off with Somizi draws criticism

17 May 2021 9:33 AM

Among those against the idea is Chef Lesego Semenya who questioned why Minister Mmamoloko Kubayi-Ngubane didn’t create an event to showcase the talent of SA’s chef graduates who have been affected by the pandemic.

Share this:
Read More arrow_forward

Register for 'The Future of Work': 702 partners with UP for Nobel Prize Dialogue

14 May 2021 12:49 PM

Register to take part in this year’s virtual event on Tuesday 18 May at the University of Pretoria on Tuesday 18 May.

Share this:
Read More arrow_forward

WATCH: Boston journalist finds stolen dog while reporting on the case

14 May 2021 9:16 AM

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Share this:
Read More arrow_forward

WATCH: 'Friends: The Reunion' teaser has fans wanting more

14 May 2021 8:49 AM

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Share this:
Read More arrow_forward

More from Opinion

Brewing giant Heineken going after majority stake in Distell (Savanna, Amarula)

18 May 2021 7:52 PM

The Dutch brewer could be attracted specifically to Distell's cider component, speculates analyst Keith McLachlan.

Share this:
Read More arrow_forward

I like to save. I don’t buy new cars – Rob Rose (Financial Mail)

17 May 2021 8:01 PM

Financial Mail Editor Rob Rose opens up about his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

Invest in precious metals such as gold – a guide for South Africans

17 May 2021 7:35 PM

Bruce Whitfield interviews Dr Zoltan Erdey, author of "Going for Gold: The South African's Guide to Investing in Precious Metals".

Share this:
Read More arrow_forward

Is 'localisation' a realistic economic policy for South Africa?

17 May 2021 7:25 PM

Can local businesses substitute 20% of their imports? Bruce Whitfield interviews Peter Attard Montalto of Intellidex.

Share this:
Read More arrow_forward

SA economy recovering faster than expected - 4% growth a possibility in 2021

17 May 2021 7:08 PM

The Money Show’s Bruce Whitfield interviews Patrice Rassou, Chief Investment Officer at Ashburton Investments.

Share this:
Read More arrow_forward

The rand is on a roll - should you stop, or start, sending money offshore?

13 May 2021 9:06 PM

Personal finance expert Warren Ingram has sound advice on the timing of offshore investment decisions.

Share this:
Read More arrow_forward

Vaccine rollout will support SA tourism recovery in 2nd half of 2022 - RMB

13 May 2021 8:36 PM

The Money Show's Bruce Whitfield interviews Jessica Spira, Sector Head for Healthcare and Hospitality at Rand Merchant Bank.

Share this:
Read More arrow_forward

SA can't afford stricter lockdown warns business, as Mkhize 'confirms' 3rd wave

12 May 2021 7:00 PM

News24 reports that Health Minister Zweli Mkhize has warned provinces to start containment measures as Covid third wave hits.

Share this:
Read More arrow_forward

[WATCH] José Mourinho offers one-on-one 'confidence coaching' in Sanlam campaign

11 May 2021 9:04 PM

'In life, confidence is the game changer' says the ad. Who better to exemplify that than Mourinho - branding expert Andy Rice.

Share this:
Read More arrow_forward

I invested borrowed money. It was down 30% in a day - Kokkie Kooyman

10 May 2021 8:06 PM

Kokkie Kooyman (Portfolio Manager at Denker) on his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward