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Don't Worry, Be Merry: 'Checkers Xmas ad may be corny, but gets under your skin'

1 December 2020 8:44 PM
Tags:
The Money Show
Bruce Whitfield
Christmas
Advertising
Andy Rice
Checkers
branding
COVID-19
Christmas adverts
Don't Worry Be Happy
Bobby McFerrin

Checkers has given its own twist to Bobby McFerrin's 80s hit song. The TV campaign gets Andy Rice's advertising hero award.

Remember the hit song "Don't Worry, Be Happy" from the 80s?

The feel-good acapella ditty won American Bobby McFerrin the Grammy for Song Of The Year in 1988.

Now Checkers has put its own twist on the tune for the festive season.

"Don't Worry, Be Merry" sing the children in the retailer's Christmas campaign.

It may be "corny as hell" says Andy Rice, but the TV ad's clever adaptation of familiar music lifts it above the rest.

That's why it gets his "hero" rating for the week.

The clever thing is, they've avoided the Boney M syndrome. They've got away from the standard stuff... No Jingle Bells...

Andy Rice, branding and advertising expert

They've taken a song that we all know but they've just given it a one-word twist.

Andy Rice, branding and advertising expert

Listen to Rice talk advertising and skip to 5:00 for Checkers segment:




1 December 2020 8:44 PM
Tags:
The Money Show
Bruce Whitfield
Christmas
Advertising
Andy Rice
Checkers
branding
COVID-19
Christmas adverts
Don't Worry Be Happy
Bobby McFerrin

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