Streaming issues? Report here
Mandy Weiner 2020 November Mandy Weiner 2020 November
The Midday Report with Mandy Wiener
12:00 - 13:00
volume_up
volume_mute

Up Next: The Azania Mosaka Show
See full line-up
The Midday Report with Mandy Wiener
12:00 - 13:00
Home
arrow_forward
Sport

The Chiefs family is much bigger than the Motaung family - Jessica Motaung

14 May 2021 6:21 PM
Tags:
Kaizer Chiefs
Naturena
supporters
Kaizer Chiefs marketing director Jessica Motaung

The Amakhosi marketing director says fans are part of the stakeholders and that Chiefs has not remained a pure family business.

Kaizer Chiefs supporters marched to the club’s Naturena headquarters where a memorandum of concerns was handed over to marketing director Jessica Motaung.

The memorandum listed no fewer than 12 concerns, ranging from the recruiting of coaches to the development of women’s football.

Motaung has more on this.

Chiefs is still a big brand. Financially we have some partners who are contributing to ensure that we can invest, obviously there have been new players in the space. But I think they know that Kaizer Chiefs has the capabilities to take itself to the next level, in fact, they know the strength of the Chiefs brand.

Jessica Motaung, Marketing director - Kaizer Chiefs

They are pushing us to do some of the things that they have put on the table for us to continue realising our potential. We see it all across the world fans are sharing their grievances and have issues that they feel management could do better. There are certain things that they feel should be part of the business.

Jessica Motaung, Marketing director - Kaizer Chiefs

The fans are part of the stakeholders of the game. We are open to understanding what they have to say. We still maintain a huge fan base. We have delivered in other areas but they have highlighted other areas. Like any organisation, there are areas of growth at different times, even the teams you have mentioned have gone through those, that is the cycle of life and the cycle of the business.

Jessica Motaung, Marketing director - Kaizer Chiefs

According to me the Chiefs family is much bigger than the Motaung family. They are key role players, our supporters are part of the Chiefs family. We haven't purely remained a family business.

Jessica Motaung, Marketing director - Kaizer Chiefs

Listen below for the full interview...




14 May 2021 6:21 PM
Tags:
Kaizer Chiefs
Naturena
supporters
Kaizer Chiefs marketing director Jessica Motaung

More from Sport