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LISTEN: Who got the message right? Analysis of political TV ads

20 October 2021 11:05 AM
Tags:
EFF
ANC
Politics
DA
Advertising
2021 Local Government Election

Communication strategist Jamie Mighti says it is common to attack your rival in marketing and all three TV adverts for the ANC, EFF and DA are interesting.

The race to the local government is in full swing and most political parties have released their television adverts.

Who got it right and who got it wrong?

Clement Manyathela speaks to Communication strategist Jamie Mighti about which of the three ads is most compelling.

Mighti says it is interesting what they chose to focus on and omit.

If you look at the DA and ANC adverts they show leadership you know, John Steenhuisen is the DA ad and Cyril Ramaphosa is in the ANC advert and I think that's an interesting choice because the EFF, in contrast, does not show Julius Malema at all in their advert.

Jamie Mighti, Communication strategist

They (EFF) focus on the problems and they present an emotional ad that shows the people how these problems affect them.

Jamie Mighti, Communication strategist

Mighti says it is normal practice to attack your rivals when doing marketing.

The difficulty for the EFF is that they have not actually governed municipalities and what they can do then is focus on the problems because they can't then say here in this municipality this is what we did.

Jamie Mighti, Communication strategist

Watch the EFF TV AD here:

Here is the Democratic Alliance TV AD:

Watch the ANC and Action SA ADs here:

Listen to the full interview below:




20 October 2021 11:05 AM
Tags:
EFF
ANC
Politics
DA
Advertising
2021 Local Government Election

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