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'Naughty but nice: The Courier Guy's pay-off line shows big ideas can beat cost'

20 January 2022 8:50 PM
Tags:
The Money Show
Advertising
Andy Rice
branding
heroes and zeros
Pudo
The Courier Guy
Andy Rice
pay-off line
double entendre

Branding expert Andy Rice explains why 'We would love to handle your package' earns his advertising hero award on The Money Show.

A promise that raises a smile and creates a distinctively (naughty) persona.

That's how branding expert Andy Rice describes The Courier Guy's slightly risqué pay-off line "We'd Love to Handle Your Package".

Image posted by The Courier Guy on Facebook @TheCourierGuy

Rice says it bears out his view that there is no linear relation between the cost and the effect of a big idea.

It's "relevant but cheeky" and earns his advertising hero of the week award.

It's naughty but nice... I think it stays on the right side of the line... and it's actually quite relevant...

Andy Rice, Branding and advertising expert

It's a line that certainly makes him smile when he drives past the company's offices, says Rice.

I'm quite sure it helps to make The Courier Guy a brand with a bit of personality.

Andy Rice, Branding and advertising expert

Listen to Rice's advertising critiques on Heroes and Zeros (Courier Guy discussion at 11:41):


This article first appeared on CapeTalk : 'Naughty but nice: The Courier Guy's pay-off line shows big ideas can beat cost'




20 January 2022 8:50 PM
Tags:
The Money Show
Advertising
Andy Rice
branding
heroes and zeros
Pudo
The Courier Guy
Andy Rice
pay-off line
double entendre

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