JSE chief gives WEF the good news about SA as investment destination
Six people arrested on Tuesday in VBS probe granted bail
A life 'On The Rocks' - recovering alcoholic Thando Pato shares her story
More people trust big business above government - global survey
African Union Chair to ask Putin to allow wheat exports from Ukraine
WEF takeaways: Should world have been more proactive with Russia's 1st threats?
Geoengineering - a climate get out of jail or risk to all humanity?
Tiger Brands warns it will have to pass steep price hikes on to consumer
[EXPLAINED] History of Pfizer’s Viagra - keeping men pumped since 1998
Africa Afar: 9 young stars from the continent breaking international waters
WATCH: Woman pushes away kiss from man at a soccer match date
Springbok’s Jantjies arrested for malicious damage to property on a flight
Raymond Anthony: SA's forgotten tennis star to finally be honoured
SA is unlikely to host the Rugby World Cup again
[ARCHIVES] Jamie Bartlett: I was afforded the luxury of failing many times
Dr John Kani's 'Kunene and The King' puts history on stage
WATCH: Thief poops himself while stealing a booby trapped parcel
Proof that China imprisons Muslim Uyghurs en masse, forces them into labour
Blended education models are highly important, says Dr Moloi-Motsepe
Intel aims to expand microchip manufacturing following global microchip shortage
Africa Day: How much progress has been made towards integration?
AU continental passport could boost travel but it still hasn't materialised
'Mining industry is being criticised but we need it more than ever before'
Green hydrogen: 'We’re cooking the planet! Burning oil, gas and coal must stop!'
[WATCH] People are talking about 'charming' sustainability ad from Checkers
Petrol price hike of R4/litre possible in June – what happens to food inflation?
"Looks like a lovely TV, but is 'At One with Your Wall' the best they could do?"
Every week The Money Show's Bruce Whitfield asks branding and advertising expert Andy Rice to share the week’s advertising “heroes” and “zeros”.
This week, Rice took issue with a strapline for LG's OLED flatscreen TV - 'At One with Your Wall'.
While it looks like a fantastic television just from the photographs, it has a campaign that ends with the proposition 'At One with Your Wall'... Really?
Andy Rice, Branding and advertising expert
Are we going to see more down the line? Are we going to be 'At Ease with Our Coffee Tables'? Are we going to be 'At Peace with Our Pelmets'!
Andy Rice, Branding and advertising expert
I know the Internet of Things is connecting us with electronics faster than you can possibly imagine, but I still think being 'At One with Your Wall' would not be much of a motivator for me to go out and spend what is no doubt a lot of money on an LG flatscreen TV OLED design.
Andy Rice, Branding and advertising expert
Improve your entertainment space this summer with the #LGOLEDTV Gallery range! It boasts high picture quality, a beautiful design and a Gallery stand so you can turn your living space into a premium lifestyle area. 😍🤩 #BeautifulSpaces #LGLiving pic.twitter.com/50UmVIr6jA
— LG Electronics SA (@LGSouthAfrica) October 28, 2021
Listen to Rice's advertising critiques on 'Heroes and Zeros' (LG discussion at 9:08):
This article first appeared on CapeTalk : "Looks like a lovely TV, but is 'At One with Your Wall' the best they could do?"
Copyright : https://www.123rf.com/license.php#standardSource : https://previews.123rf.com/images/liudmilachernetska/liudmilachernetska2108/liudmilachernetska210819421/173985073-modern-wide-screen-tv-on-wall-in-room-with-stylish-furniture.jpg
More from Business
Geoengineering - a climate get out of jail or risk to all humanity?
We need to do more reduce global warming, but this may come at a high cost.
Read More
Tiger Brands warns it will have to pass steep price hikes on to consumer
The Money Show interviews CEO Noel Doyle about Tiger Brands' half-year results.
Read More
SA is still a good prospect for emerging market investors, says JSE's CEO
Bruce Whitfield catches up with Dr Leila Fourie, unpacking her key takeaways at WEF so far.
Read More
Green hydrogen: 'We’re cooking the planet! Burning oil, gas and coal must stop!'
Refilwe Moloto interviews Green Hydrogen Organisation CEO Jonas Moberg.
Read More
More from Lifestyle
[EXPLAINED] History of Pfizer’s Viagra - keeping men pumped since 1998
Lester Kiewit interviews Dr Anthony Smith, a General Practitioner.
Read More
Africa Afar: 9 young stars from the continent breaking international waters
A life 'On The Rocks' - recovering alcoholic Thando Pato shares her story
Lester Kiewit speaks to newly published author Thando Pato about her memoir, 'On The Rocks'.
Read More
WATCH: Woman pushes away kiss from man at a soccer match date
Khabazela shares some of the videos that went viral on Twitter and Facebook.
Read More
WATCH: US basketball coach pleads with senators to act on mass shootings
Khabazela shares some of the videos that went viral on Twitter and Facebook.
Read More
It's time for Africa! Here are five places to take a bite at on Africa Day
Africa Day: 5 countries to visit on the continent that won't break the bank
[WATCH] People are talking about 'charming' sustainability ad from Checkers
More from Opinion
Green hydrogen: 'We’re cooking the planet! Burning oil, gas and coal must stop!'
Refilwe Moloto interviews Green Hydrogen Organisation CEO Jonas Moberg.
Read More
[WATCH] People are talking about 'charming' sustainability ad from Checkers
Petrol price hike of R4/litre possible in June – what happens to food inflation?
Lester Kiewit interviews independent analyst and former Agbiz CEO Dr John Purchase.
Read More
[WATCH] Do a little good and Hollard could refund part of your premium
Sonos launches 'Ray' soundbar in South Africa
The Money Show’s Bruce Whitfield interviewed Toby Shapshak, Chief at Stuff Studios.
Read More
Highlights