New BANA network aims to increase the slice of business for black ad agencies
Listen the conversation in the audio below:
Advertising industry legends have come together to launch a newly formed consortium aimed at ‘increasing the slice of business for black agencies'.
The 100% black-owned forum called the Black Agencies Network Association (BANA) held its launch at Sandton’s Industrial Development Corporation (IDC) on 4 August.
Award-winning advertising guru, Groovin Nchabeleng says the organisation aims to drive transformation in an industry that has remained largely unchanged post-apartheid.
The choice of black agencies is now far greater than it was before. These agencies are truly transformed and 100% black-owned and managed.Groovin Nchabalang, Chairperson - BANA
The launch of an entity like BANA has been a long time coming as this R50 billion-rand industry has remained untransformed and largely dominated by multinational agencies from other parts of the worldGroovin Nchabalang, Chairperson - BANA
We are doing this launch to collaborate as black agencies, we mentor each other and open up education to offer bursaries.Groovin Nchabalang, Chairperson - BANA
South African advertising does not reflect the demographics of the country currently, he adds.
It is inconceivable that we have allowed multinationals to subvert local black-owned agencies and tell us about our own stories. We have to finally take the initiative and allow South Africans to tell South African stories.Groovin Nchabalang, Chairperson - BANA
The event also honoured a host of advertising pioneers that helped transform the industry pre-1994 among them the likes of Peter Vundla, Beatrice Kubheka, Letepe Maisela, and Dimape Serenyane.
This article first appeared on CapeTalk : New BANA network aims to increase the slice of business for black ad agencies