Bruce Whitfield’s 'Upside of Down' sells 10K copies. Updated paperback out now
TRENDING ON THE MONEY SHOW: 'Nedbank chose not to see any wrongdoing. There were red flags from the start'
The Money Show presenter Bruce Whitfield’s book, “The Upside of Down” has sold 10 000 copies, and counting.
The first edition came out before the pandemic.
Now there is a paperback edition – available at good bookstores - with new content to update the book for a Covid-19-smashed world.

To book a highly entertaining 45-minute presentation of “The Upside of Down”, send an email to talent@primedia.co.za.
Click here to get your copy of Whitfield's "The Upside of Down".
Description of "The Upside of Down"
In a world shaped by Covid-19 and characterised by fake news, manipulated feeds of information and divisive social-media agendas, it is easy to believe that our time is the most challenging in human history.
It is just not true.
It is a time of extraordinary opportunity.
But only if you have the right mindset and attitude.
Fear of the future breeds inaction and leads to strategic paralysis.
Problem-solvers thrive in chaotic and uncertain times because they act to change their future.
Winners recognise that in a world of growing uncertainty, you need to resort to actions on things you can control.
A robust mindset is the one common characteristic Bruce Whitfield has identified in two decades of interrogating how South Africa’s billionaires and start-up mavericks think differently.
They do not ignore risk or hope that problems will go away.
They constantly measure, manage, consider, and weigh up opportunities in a tumultuous sea of uncertainty and find ways around obstacles.
If, as Nobel Prize-winning economist Robert Shiller suggests, the stories we tell affect economic outcomes, then we need to tell different stories amidst the noise and haste of a rapidly evolving world.
Author Details
Bruce Whitfield is an award-winning financial journalist.
His daily “The Money Show” on 702 and Cape Talk is compulsory listening for anyone who wants to know what is happening in the political economy.
Whitfield presents “Taking Stock” on eNCA and is a contributing editor at the Financial Mail.
He thrives on challenging audiences to think differently about the risks and challenges posed by the complex South African environment.
More from Business Books

A South African fraudster fleeced US Big Tech out of R620 million ($42 million)
Stephen Timm on his new book, "At Any Cost: The South African Fraudster Who Took the Tech World for More Than $40 million".
Read More
Few believed in me. Most actively discouraged me - Heyneke Meyer pens book
Bruce Whitfield interviews former Springbok coach Heyneke Meyer about his new book "My Notes on Leadership and Life".
Read More
How the Putins and Trumps of the world weaponise our perception of reality
Bronwyn Williams (Flux Trends) reviews "This Is Not Propaganda: Adventures in the War Against Reality" by Peter Pomerantsev.
Read More
50 people who royally 'stuffed' up our fine, glorious land - Alexander Parker
From Jan van Riebeeck to Thabo Mbeki, from Sepp Blatter to minibus taxi drivers… these people stuffed up beautiful South Africa.
Read More
20 liberating habits to break your limiting ones, by Pepe Marais
The Money Show’s Bruce Whitfield interviews Pepe Marais about his new book, "20 Habits That Break Habits".
Read More
[BOOK REVIEW] 'Promised Land: Exploring SA’s Land Conflict' by Karl Kemp
The Money Show’s Bruce Whitfield interviews Kemp about his new book about South Africa’s failing land reform.
Read More
[BOOK REVIEW] The future arrived early - economist Dr Iraj Abedian
Famed economist Dr Iraj Abedian talks about his book, "FutureNEXT: Reimagining Our World and Conquering Uncertainty”.
Read More
VBS Mutual Bank: 'Floyd Shivambu faces real prospect of being arrested'
Bruce Whitfield interviews amaBhungane investigative journalist Dewald van Rensburg about his new book, "VBS: A Dream Defrauded".
Read More
How to secure your retirement - Bruce Cameron (retired editor, Personal Finance)
Bruce Cameron discusses with Bruce Whitfield his new book on securing your retirement, despite corruption and the smashed economy.
Read More
I’ve never been interested in money - Cameron (11), son of Bruce Whitfield
"It's brilliant! The jokes are actually funny," says Cameron in his review of "Manage Your Money Like a Grownup".
Read More