Streaming issues? Report here
Joanne Joseph 702 Gradients Joanne Joseph 702 Gradients
Afternoon Drive with Joanne Joseph
15:00 - 18:00
volume_up
volume_mute

Up Next: The Money Show with Bruce Whitfield
See full line-up
Afternoon Drive with Joanne Joseph
15:00 - 18:00
Home
arrow_forward
Ad Feature

Unleash your inner foodie with McDonald’s… seriously?

6 November 2019 11:19 AM

What do you think of when you hear the word “foodie”? Probably not McDonald’s, but that’s how it's pitching its McFlurries.

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued McDonald’s for its new billboards punting McFlurry.

He gave it a “zero”.

Unleash your inner foodie with the Smarties McFlurry…

McDonald's (being serious, we assume)
McDonald's would say she's a foodie - LOL! (Photo by keli Santos from Pexels)

What does the word “foodie” mean to you?

I think of Franschhoek and expensive menus. Tiny portions and leaving the restaurant feeling hungry.

Bruce Whitfield, The Money Show

What you certainly don’t think about when you hear the word is McDonald's, especially not its McFlurry, said Rice.

Listen to Rice’s critique in the audio clip below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:


6 November 2019 11:19 AM

Recommended

More from Ad Feature

180831-old-mutual-edjpg

Old Mutual's hackneyed new TV ad looks like Allan Gray in green – Andy Rice

7 July 2020 7:38 PM

Ouch! The Money Show's Bruce Whitfield asks Andy Rice why he gives Old Mutual’s new television commercial a “zero”.

Share this:
Read More arrow_forward

Clover blue man

Clover’s trippy blue bottle ad campaign – so bad (and bizarre) it’s good

7 July 2020 7:30 PM

People will be talking about it ‘till they’re blue in the face. The Money Show's Bruce Whitfield interviews ad expert Andy Rice.

Share this:
Read More arrow_forward

Marmite 123rf 123rfbusiness 123rflifestyle

Axe (aka 'Lynx') deodorant has a new scent - 'Africa and Marmite' (not kidding)

30 June 2020 7:25 PM

"We’ve decided to step it up," says Lynx. "With Lynx Marmite, we’re bringing the world of food into the fragrance category." LOL!

Share this:
Read More arrow_forward

screenshot-2020-06-23-at-172444png

This Volkswagen ad really drives it home

23 June 2020 7:48 PM

Andy Rice, branding expert, chooses his favourite and least favourite ads of the week.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The alcohol industry gets the Hero award for responsible advertising this week

9 June 2020 7:36 PM

Andy Rice selects his list of good, bad and irritating advertising campaigns this week.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros: Fun social distancing ads that work

19 May 2020 7:52 PM

Some great examples of images and creativity to encourage social distancing.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The sharpest and the dumbest campaigns of the week

12 May 2020 7:43 PM

Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros in a time of pandemic

24 March 2020 7:54 PM

Andy Rice, branding expert, on the ads that made him think, laugh or cringe.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The good, the bad and the boring of this week's ad campaigns

17 March 2020 7:50 PM

A campaign to improve the standard of advertising gets a star - and a used car commercial crashes.

Share this:
Read More arrow_forward

87060091-10156605732841326-667110765844496384-ojpg

Nando's reply to a mouldy burger - the best and the worst ads of the week

25 February 2020 7:46 PM

A witty reply to a mouldy Whopper is a winner.

Share this:
Read More arrow_forward