This Volkswagen ad really drives it home
Andy Rice, branding expert, gives his review of the week's campaigns.
Today's Hero, an ad for the Volkswagen Polo, focuses on a post-lockdown South Africa with regulations eased.
The television ad's message is 'Support locally-produced products'.
It refers to a one-horse town...little businesses waking from their lockdown slumber...the little twist at the end gives it a slight differentiation...the message to viewers is - drive local, support local.Andy Rice, branding and advertising expert
The Zero award goes to iWyze insurance, since it looks as if it is basically copying an ad by Outsurance.
There's no twist in the plot to suggest a parody or a spoof...it looks just like a straight steal..literally, frame for frame - here comes the jumbo jet, cut to the crowd holding up their cards so it makes a giant logo in the stadium - not a parody - a theft, I think.Andy Rice, branding and advertising expert
Listen to the full interview with Andy below.
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning.
Ouch! The Money Show's Bruce Whitfield asks Andy Rice why he gives Old Mutual’s new television commercial a “zero”.Read More
People will be talking about it ‘till they’re blue in the face. The Money Show's Bruce Whitfield interviews ad expert Andy Rice.Read More
"We’ve decided to step it up," says Lynx. "With Lynx Marmite, we’re bringing the world of food into the fragrance category." LOL!Read More
Andy Rice selects his list of good, bad and irritating advertising campaigns this week.Read More
Some great examples of images and creativity to encourage social distancing.Read More
Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.Read More
Andy Rice, branding expert, on the ads that made him think, laugh or cringe.Read More
A campaign to improve the standard of advertising gets a star - and a used car commercial crashes.Read More
A witty reply to a mouldy Whopper is a winner.Read More
Andy Rice, branding and advertising expert, tells us what ads caught his fancy and which ones baffled him.Read More