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[WATCH] Nando’s ends sh*tty year on spicy note with 'Karens by Candlelight'

6 January 2021 10:48 AM
Tags:
Marketing
The Money Show
Bruce Whitfield
Advertising
Burger King
Nando's
Heroes and Zeroes
branding
ray white
Andy Rice
Karen
Karen's by Candlelight
Burger King South Africa

Nando’s – as always – reads the room like few other brands, says Andy Ross of advertising agency Chaos Theory.

Most recently from The Money Show: Free Covid-19 vaccine for all medical aid members – Discovery CEO


Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Andy Ross of Chaos Theory (in for Rice) critiqued Nando’s year-end TV advert, unleashed on longsuffering Mzansi just before Christmas.

He gave the ad a "hero" rating.

© Somsak Sudthangtum/123rf.com

Nando’s entitles its ad “Karens by Candlelight”, as it features a group of employees all named Karen belting out lyrics suitably stinging.

No other brand reads the room quite like Nando’s, says Ross.


Sung to the tune of Jingle Bells:

It's been hell!

It’s been hell!

Can’t this year go away!

It’s been months and months of all this k*k, can’t we go out and play?

Hey!


Ross also had a few things to say – none too nice - about Burger King South Africa.

For more detail, listen to the interview in the audio below.

Watch “Karens by Candlelight” below:


This article first appeared on CapeTalk : [WATCH] Nando’s ends sh*tty year on spicy note with 'Karens by Candlelight'




6 January 2021 10:48 AM
Tags:
Marketing
The Money Show
Bruce Whitfield
Advertising
Burger King
Nando's
Heroes and Zeroes
branding
ray white
Andy Rice
Karen
Karen's by Candlelight
Burger King South Africa

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