Streaming issues? Report here
nonn-show-picjpg nonn-show-picjpg
702 Music with Nonn Botha
14:00 - 18:00
volume_up
volume_mute

Up Next: This is Africa with Richard Nwamba
See full line-up
702 Music with Nonn Botha
14:00 - 18:00
Home
arrow_forward
But does it work?

The cute and the clichéd - here are the best and worst of the week's ads

4 February 2020 7:57 PM

Hyundai Sonata's "smart pahk" commercial wins hands down... or should one rather say hands-free.

The Money Show's Bruce Whitfield asked Andy Rice, advertising and branding expert, for his favourite and his thumbs-down pick of the week.

Hero: Hyundai Sonata's "smart pahk" commercial fits nicely into hero of the week.

The 60-second ad features actors Chris Evans and John Krasinski, comedian Rachel Dratch and former Boston Red Sox player David Ortiz.

All the famous and global brands are at the Super Bowl 2020 event and they're all saying look at me-look at me! Fox TV were charging 5.6 million dollars for a 30 second spot. There's a great commercial for google, most of the car brands are there, drinks....

but the one I like most was the one for Hyundai and their top-of- the-range Sonata.

It relies on a knowledge of American regional accents. It appears that the accent prevalent in Boston Massachusetts is very distinct. It very affectionately teases - so words like park become paahk.

Andy Rice, branding and advertising expert

The insurance ad for 1life gets the zero of the week.

The Life insurer wanted to disrupt the cliché-driven category but it sounds awfully like other brands. It is pleasant enough to watch, but by setting themselves the objective of disrupting a clichéd category I think they ended up using the very issues that they were trying to get away from.

Andy Rice, branding and advertising expert

Listen to the full interview about why these commercials work or fall flat, below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning.


4 February 2020 7:57 PM

Recommended

More from But does it work?

Marmite 123rf 123rfbusiness 123rflifestyle

Axe (aka 'Lynx') deodorant has a new scent - 'Africa and Marmite' (not kidding)

30 June 2020 7:25 PM

"We’ve decided to step it up," says Lynx. "With Lynx Marmite, we’re bringing the world of food into the fragrance category." LOL!

Share this:
Read More arrow_forward

screenshot-2020-06-23-at-172444png

This Volkswagen ad really drives it home

23 June 2020 7:48 PM

Andy Rice, branding expert, chooses his favourite and least favourite ads of the week.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

That 'All Wines Matter' blunder

16 June 2020 8:16 PM

Andy Rice on this week's great advertising campaigns - and one that caused a stir - for all the wrong reasons.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The alcohol industry gets the Hero award for responsible advertising this week

9 June 2020 7:36 PM

Andy Rice selects his list of good, bad and irritating advertising campaigns this week.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros: Fun social distancing ads that work

19 May 2020 7:52 PM

Some great examples of images and creativity to encourage social distancing.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The sharpest and the dumbest campaigns of the week

12 May 2020 7:43 PM

Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros in a time of pandemic

24 March 2020 7:54 PM

Andy Rice, branding expert, on the ads that made him think, laugh or cringe.

Share this:
Read More arrow_forward

87060091-10156605732841326-667110765844496384-ojpg

Nando's reply to a mouldy burger - the best and the worst ads of the week

25 February 2020 7:46 PM

A witty reply to a mouldy Whopper is a winner.

Share this:
Read More arrow_forward

160901Allan-Gray-logo.jpg

An Allan Gray advertisement hits home and a golf resort gets lost

18 February 2020 7:46 PM

Andy Rice, branding and advertising expert, tells us what ads caught his fancy and which ones baffled him.

Share this:
Read More arrow_forward

ldc-portrait-stacked-1jpg

Bewitching and bewildering ad campaigns of the week

11 February 2020 7:43 PM

Branding expert Andy Rice focuses on an advertisement campaign that is part of an ageism backlash. This, and more, in Heroes and Zeros.

Share this:
Read More arrow_forward