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Loxion News puts a positive spin on township life
Loxion News is one of 20 finalists in 2017 Sage Small Business Awards with 702.
Loxion News is a vibrant township-to-township newspaper that reveals the brighter side of living in these communities.
The community tabloid newspaper based in the Vaal reports the joys, hardships and challenges of ordinary South Africans who wouldn't normally appear in a national newspaper.
Loxion News founder Fanelo Maseko says the main challenge for the publishers is getting access to commercial and retail advertising.
Maseko estimates that he has a readership of 250 000 with enormous potential for growth.
He explains that Loxion News was founded as an effort to help retailers get better access to the township consumer and community.
In 2008, a lot of malls were coming into the township and I thought to start a publication that can create suitable advertising solutions for them and the black market.
Fanelo Maseko, Founder and Publisher of Loxion News
The publication is distributed in public offices, schools, universities, colleges, supermarket, spaza shops and street corners.
Take a listen to this business story and visit the 702 SBA website for more:
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