ShapeShifter

Meet Thebe Ikalafeng, named one of Africa’s 100 most influential people

I was born and raised in Kimberley; like all diamonds! I only came to Joburg after matric.

Thebe Ikalafeng

I wrote 80 applications. All of them were negative, except for Colgate.

Thebe Ikalafeng

I’ve put presidents in power.

Thebe Ikalafeng

Thebe Ikalafeng (Chairman at Brand Africa and Brand Africa Finance) is one the 100 most influential Africans, according to New African Magazine.

The brand guru’s distinguished career started in New York at Colgate Palmolive.

Ikalafeng has won 75 global marketing and branding awards.

He served as the Chairperson of the Loeries advertising awards in South Africa for five years.

Ikalafeng holds BSc and MBA degrees from Marquette University in the USA.

The Money Show’s Bruce Whitfield interviewed Ikalafeng for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

The bungee is crazy, because you see Jesus right away!

Thebe Ikalafeng

My entire school career I was top of the class.

Thebe Ikalafeng

I went to Wits, but dropped out in 1989. I studied accounting.

Thebe Ikalafeng

I was the top marketing student in the US.

Thebe Ikalafeng

I played I don’t know how many rounds of golf with Tiger Woods…

Thebe Ikalafeng

I arrived at Nike at the right time.

Thebe Ikalafeng

The brand promise must be aligned with the brand delivery.

Thebe Ikalafeng

We’re not that brand that everyone loved in 2010.

Thebe Ikalafeng

In 1995 we were a hopeful country. In 2010 we were an aspiring country. We’re not that anymore.

Thebe Ikalafeng

It wasn’t hard to summit Kilimanjaro when I did it the first time… When I did it again on my 50th birthday; it was hard!

Thebe Ikalafeng

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Article brought to us by Old Mutual.

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