ShapeShifter, Evergreen Content

Meet Sylvester Chauke, founder of DNA Brand Architects (one of Africa’s best)

I was born in Soweto, a melting pot of incredible energy… You don’t grow up in Soweto and just be ordinary!

Sylvester Chauke, DNA Brand Architects

Business has to be more… a purpose is everything… it’s beyond just a monetary affair.

Sylvester Chauke, DNA Brand Architects

Awards and accolades… Sylvester Chauke has more than a few of them.

CNBC Africa All Africa Young Business Leader of the Year, BBQ Young Leader of the Year, European Business Assembly Best Enterprise and CEO Award, Oliver Empowerment Top Empowered Young Entrepreneur, World Confederation of Businesses Business Leader Award, Falcon Award for Excellence in Leadership, Golden European Award for Quality and Commercial Prestige…

Chauke is also the founder of DNA Brand Architects, well-known as one of the most innovative agencies in South Africa, working with some of the most revered brands on the Continent.

His career includes stints as National Marketing Manager for Nando’s South Africa and Director of Marketing and Communication at MTV Networks Africa.

He serves on numerous boards.

The Money Show’s Bruce Whitfield interviewed Chauke for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

I was always the odd one… my own family made fun of me…

Sylvester Chauke, DNA Brand Architects

It was an incredibly good childhood…

Sylvester Chauke, DNA Brand Architects

My first job was at Verimark… it was quite something!

Sylvester Chauke, DNA Brand Architects

I’ll be 37 this year… Kind of [when asked if he feels on top of the hill, looking down].

Sylvester Chauke, DNA Brand Architects

We’ve got incredible clients… We have SAB… Brutal Fruit… Castle Lite… Edcon… Steers… Wimpy… We have some amazing clients, who like what we do…

Sylvester Chauke, DNA Brand Architects

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Meet Inga Atelier's Inga Gubeka (one of Africa’s most promising entrepreneurs)

Meet Inga Atelier's Inga Gubeka (one of Africa’s most promising entrepreneurs)

Refilwe Moloto interviews Gubeka, a design guru Forbes reckons is one of Africa’s most promising young entrepreneurs.

Meet Joseph Phalwane and Jeff Cullis; owners of SA’s best small businesses

Meet Joseph Phalwane and Jeff Cullis; owners of SA’s best small businesses

Ray White interviews the entrepreneurs behind the winners of this year’s Small Business Awards.

Meet marketing guru Yossi Schwartz (learn why he’s leaving it all… for whisky)

Meet marketing guru Yossi Schwartz (learn why he’s leaving it all… for whisky)

The Money Show’s Bruce Whitfield interviews Y&R SA Chairperson Yossi Schwartz.

10 youthful businesspeople who are leading SA (and changing the world)

10 youthful businesspeople who are leading SA (and changing the world)

The future looks bright when you consider how much these youthful movers and shakers have already achieved.

Meet Matsi Modise, a woman on a mission to boost South African entrepreneurs

Meet Matsi Modise, a woman on a mission to boost South African entrepreneurs

The Money Show’s Bruce Whitfield interviews Modise for his weekly “ShapeShifter” feature.

Meet Thebe Ikalafeng, named one of Africa’s 100 most influential people

Meet Thebe Ikalafeng, named one of Africa’s 100 most influential people

The Money Show’s Bruce Whitfield interviews Brand Africa’s Ikalafeng for his weekly “ShapeShifter” feature.

Popular articles
[WATCH LIVE] President Ramaphosa addresses nation on efforts to contain Covid-19

[WATCH LIVE] President Ramaphosa addresses nation on efforts to contain Covid-19

President Cyril Ramaphosa is addressing the nation on society’s ongoing efforts to contain the spread of Covid-19.

How to start a side hustle in South Africa

How to start a side hustle in South Africa

The Money Show’s Bruce Whitfield asks serial entrepreneur Nic Haralambous for advice on starting a side hustle.

'‘Government must allow e-commerce during lockdown like China did in Wuhan'

'‘Government must allow e-commerce during lockdown like China did in Wuhan'

Should e-commerce expand during the lockdown? Bruce Whitfield interviews Takealot’s Kim Reid and Adrian Zelter (Coronation).

Even if SA recovers it won't help tourism if Covid-19 remains elsewhere

Even if SA recovers it won't help tourism if Covid-19 remains elsewhere

SA Tourism CEO Sisa Ntshona on how the government is assisting and how the industry might recover and grow after Covid-19.

[LISTEN] Teddy Bear clinic launches campaign for chidlren's masks

[LISTEN] Teddy Bear clinic launches campaign for chidlren's masks

Joanne Joseph speaks to Teddy Bear Clinic director Dr Shaheda Omar about the project.

Chris Hani family to launch youth development foundation

Chris Hani family to launch youth development foundation

Granddaughter Nosipho Hani-Khumalo says the foundation will focus on creating opportunities for youth.

Rahima Moosa Nursing College ditches finger-scanners for facial recognition

Rahima Moosa Nursing College ditches finger-scanners for facial recognition

Vice-principal Jazmin Gassiep says she was motivated by listening to 702's coverage of COVID-19 to upgrade their system.

Johannesburg is COVID-19 epicentre with more than 400 confirmed cases

Johannesburg is COVID-19 epicentre with more than 400 confirmed cases

Eyewitness News reporter Thando Kubheka gives an update from Premier David Makhura's briefing on coronavirus.

Why are few companies applying for UIF's COVID-19 relief?

Why are few companies applying for UIF's COVID-19 relief?

A study has revealed that most companies are not applying for the Unemployment Insurance Fund offer.

Skeem Saam actor Charles 'Big Boy' Maja passes away

Skeem Saam actor Charles 'Big Boy' Maja passes away

Skeem Saam announced Charles Maja's death on Thursday afternoon via its Twitter account.